Danielle Pflederer and Wendy Sommers are both avid shoppers and longtime friends. Together they have shopped the world for high-end fashion. When their local favorite, Miss Goody Two Shoes, announced its closing, these two ladies decided to take action and create their own boutique experience for Peoria, Illinois. In the fall of 2006 Azura was born for those that share their same passion.

With extensive backgrounds in both advertising and marketing, these ladies continually strive towards an unparalleled brand name presence and philosophy for Azura. Danielle and Wendy naturally say it best, “We want every customer who comes through our door to immediately feel welcome, so we created a warm and friendly environment showcasing top merchandise by Azura associates. We offer A BOUTIQUE EXPERIENCE. We want our clients to come to Azura, experience our personable staff, touch and wear luxurious fashions individually bought from around the world, and feel wonderful in the styles and accessories Azura offers.”

Although Azura only carries women’s fashion, we want men to feel welcome too. Just ask our associates about a wish list, gift wrapping and gift cards, or come in and treat your lady to a wonderful shopping experience.

Come to Azura expecting the unexpected. Feel the way clothes are supposed to fit. Experience the latest fashion by the best designers. Treat yourself to the most spectacular. You deserve it!